Sometimes marketing is straightforward and simple. You do your best to educate a prospect about the benefits of your services or products.
You brag about how much you love what you’re selling and how you would buy it ten thousand times if you could. Because you would.
You over-sell the value so strongly that it seems like for what it is, you’re practically giving it away for free. Because you are. It’s that good.
But sometimes none of this works. You can’t convince someone that you’re right for them. That you’ve been sent from above for them.
So why not try the opposite?
Tell them you might be all wrong for them. That your services aren’t for everyone. That you can’t and won’t do the job as quickly as the other guy. That your products are not the cheapest out there. That you aren’t the #1 this or that.
Then ask them if they’d like to know why you don’t care.
I would tell them no, I’m not for everyone. I only work with clients who are serious about their business’ marketing goals and want to see my work increase their revenues.
No, I won’t have your website completed in a week. I believe in unlimited revision rounds and with the extensive testing I do before launching a website, there is no way I can promise we’ll both be 100% satisfied in only one week. I won’t do it.
No, I am not the cheapest out there. If you don’t care what your website looks like, how it will look in five years, whether or not people can find it online, and how your prospects perceive it, why don’t you just create a Yelp page for your business? It’s free and it’ll be done in five minutes. No, I can’t do what I do for less. My team and I are just worth too much.
It doesn’t always work, but sometimes pushing someone away gives you the perfect opportunity to draw them in.