Turning website visitors into buyers, newsletter sign-ups, blog subscribers, or contact form submissions is the real purpose of your website to begin with. But how do you get a lead to convert? Here are 7 website conversion rate boosters to help you do just that.
1. Be Mobile-Friendly
Your prospects are increasingly visiting your website by way of a wide range of devices, from tablets to smartphones. Your website must employ responsive design to impress the prospect who wants to research your product or service from their device of choice.
2. Be Strategic With Social Media
An active social media presence helps your product, brand, and company. An overage of social media share buttons on your website, however, may distract visitors. Rather than buying, they check you out on Facebook. From there, they check up on their friends. Before you know it, they are on a different website. Assume this course of action and be sure your social media profiles are designed to capture leads.
3. Optimize Button Text
Some websites use symbols and catch phrases to populate call to action buttons. This has the potential to backfire if your targeted demographic is not on board or in the know. Plenty of website visitors still prefer the well-known “add to cart” or “sign up here” verbiage versus more creative expressions.
4. Add Easy Search Functions
People visit a website to find information, yet there are still websites that do not provide a search function. This is a big mistake and can cost you conversions. When a prospect visits your website, finding a specific item or researching a particular topic should be as simple as using a basic query box, a specialized drop-down menu, or a listing of similar products.
5. Anticipate and Counter Sales Objections
An FAQ page is a great way to do this. Think about the most common sales objections you get from your prospects during your sales process. Answer them right there on your website, and you’ll weed out those folks who aren’t a good fit for you and earn the trust of those who are.
6. Provide Information at a Glance
Sometimes a website simply becomes too content heavy. Although it is great to have excellent content, having too much of it hurts when the visitor just wants a quick answer. Break up the text, save extensive explanations for another page, and give your visitors the basic facts to keep them engaged.
7. Use Clear Calls to Action
Help your prospect get around your website by creating a smooth pathway through your content and towards a clear call to action that allows them to take the next step with ease.