Amidst all the talk about social media marketing, let’s not forget that email marketing is still by far the marketing tactic with the highest ROI. Ignore the voice in your head that says that nobody reads spammy marketing emails anymore. That’s true actually. Nobody reads spam.
But a quality piece of writing sent by an expert, custom-made to help you solve a pressing problem in your life, sent right into your personal email inbox for free? You’re going to want to read that. Still not convinced? Check out these thirteen email marketing stats and then get to work devising an email marketing strategy.
- For every $1 spent on email marketing $38 is made in return. That’s an ROI of 3800%. [Salesforce]
- Email subscribers are 3x more likely to share content on social media than leads who came through another channel. [QuickSprout]
- The four most important email marketing metrics (as identified by advertisers) are CTR, Conversion Rate, Open Rate, and ROI. [Data & Marketing Association]
- 54% of marketers say increasing engagement rate is their top email marketing priority. [Ascend2]
- People are twice as likely to sign up for an email list as they are to interact with a company on Facebook. [Forrester]
- Only 23% of marketers say they have integrated their website and emails to track what happens after a click. [MarketingProfs]
- Segmented and targeted emails generate 58% of all revenue. [The Direct Marketing Association]
- Three-quarters of companies agree that email offers “excellent” to “good” ROI. 80% say email marketing drives customer acquisition and retention.[Econsultancy]
- Personalized emails receive six times higher transaction rates than others. [Marketing Land]
- 86% of consumers would like to receive promotional emails from companies they do business with at least monthly. [Statista]
- 86% of professionals prefer to use email when communicating for business purposes. [HubSpot]
- Email has higher conversion rates than social media and search combined. [Smart Insights]
- Two-thirds of emails are read on either smartphones or tablets. [Marketing Land]