HOW WE’LL IMPROVE YOUR MARKETING
We believe that the key to consistent marketing results is a reliable methodology.
Determine your goals
The first step is defining your fundamental business goals.
What business objectives are you trying to satisfy by improving your marketing strategy?
Examples of underlying goals:
Who are your visitors
Researching your visitors, especially people who don’t become leads or customers, is the best way to improve your marketing results.
The more we know about your website’s visitors, the better we’ll be able to predict which changes and tests will create the largest positive effects for your company.
Example Visitor Research Points:
Find and fix technical problems
Technical problems often stop client websites from working properly on many visitor phones, laptops, and desktop computers. We regularly improve client revenue with technical solutions.
Identify your weak (or missing) links
Your website may be missing core marketing functionality that’s keeping you from reaching your goals.
Once we understand who your visitors are, what they’re looking for, and how your service stacks up against the competition, then we’ll start talking about creating new programs.
Possible new marketing programs:
Design Marketing Experiments
At this point we’ll have a solid grasp of how your business is perceived by your potential clients or customers.
We’ll use this information to create a series of marketing experiments to test our ideas. This process is rigorously tracked, and we’ll gather critical data that shows the difference in visitor behavior across different versions of your website.
Our experiment selection is prioritized according to three questions.
Launch tests and
analyze your results
Our experiments take time to collect results. On average, it takes between one week and a month to collect statistically-significant data. This timeline varies depending on the size of your change in results and your website’s traffic volume.
All of our results — positive or negative — are rigorously tracked with unique software.
After each round of experiments, our team will discuss the following:
Repeat and scale
A single positive result is great — but 100% to 300% growth success stories are the result of several successful marketing experiments over time.
Each round of marketing experiments gets you closer to maximizing your marketing. Please know that while our marketing optimization process is extremely consistent, it typically takes several months to achieve significant and stable growth in your leads, sales, or revenues.