We have been working with Calco Commercial, Inc. for over a year now, focusing mostly on search engine optimization and development of their existing website. After watching our analytics data, it has been clear that we needed to shift the focus from targeting and optimizing for our keywords, to creating a website and landing pages that are more relevant for and appealing to our target market. The data told us that it was time for a website facelift!
What we’ve produced is a clean and easy-to-navigate website with a modernized aesthetic that shows off Calco’s long history and experience in San Francisco’s commercial real estate market. We customized the content management system so that it is easy for Calco’s staff to constantly update their website when they publish a blog, feature a new property listing that just hit the market, or successfully lease or sell one of their properties. The result is a powerful website with compelling calls to action, designed to convert.