There is so much advice out there about the best way to market your products or services, but the truth is, the perfect strategy looks different for every business. For those companies without a large, dedicated marketing team, an enormous marketing budget, or fewer than 25 hours in every day, let’s trim the fat and tackle some strategies you can begin using this second to significantly boost business. These are three marketing actions to take today. If nothing else, you should be able to check these off your list now.
#1 Write Down Measurable Goals
If you don’t know where you want to go, how will you know when you’ve gotten there? Set actionable goals that are reasonable and achievable but that do push your business forward.
Write them down. Don’t just dream them up and hold them in your heart. Write them down so they stare you in the face. They’re your roadmap now. You have a path and a destination.
And make them measurable. Don’t just state general goals like, “Boost business.” Your goals should provide a clear path as to how you’ll achieve them and they must be written in such a way that you’ll know when you’ve achieved them. For example, “Increase email leads per month by 7% by Q3.” Now I know we’re focusing specifically on email leads (so I know where I need to pour my marketing efforts) and we have a set number and date to shoot for (so I know how hard to push and can reward myself or reflect on how to improve when the quarter is up.
#2 Define Your Ideal Customer
Target your marketing efforts, don’t waste them. Marketing is time-consuming so you must be strategic about who you attempt to reach. Decide exactly who would love your services or products the most and market with that person in mind.
Literally message to that person when you speak to prospects and when you write your marketing materials. When you do this, you’re making your marketing work hard for you, weeding out those folks who wouldn’t benefit from your services, and drawing those in who have been searching their whole lives for you and only you!
#3 Build Your Web Presence
If your current prospects aren’t already all online, they will be soon. The reality is that more and more people are using the internet to search for and research products and services every day. So if they can’t find you online, they might not find you at all. And if they can find you online, they need to like what they see. Thankfully it’s easy to take control of your image online.
Explore social media outlets such as LinkedIn, Facebook, and Twitter, and if one isn’t already made, create a Yelp page for your business. Mention to customers and clients that if they loved you, you’d really appreciate your support on Yelp. If you’re doing your job, they’ll be more than happy to write you a review.