Almost every single client we work with today asks us about SEO (search engine optimization) and how it’s changed. It’s become a hot-button term that’s majorly misunderstood. We dug up this infographic created in 2013. What’s remarkable about this is that most infographics about digital marketing are outdated about five seconds after publication. But this one hits the nail on the head, driving home that SEO is no different than sound traditional marketing that is based on engagement, trust, and relationships. That makes this information evergreen:

SEO

Source: Positionly