Search engine optimization is a baffling puzzle to many business owners and marketing teams. Google is making tweaks to their algorithm all the time so SEO is constantly evolving. Our SEO team at Goose Dog Designs works full time to stay ahead of the game because we know that if we merely try to keep up, we would be falling behind.
We are asked regularly about search engine optimization and how it works. Do meta descriptions matter? Should I buy a domain name with my top keyword in it? How many times should I mention my keyword in a blog post? Should I add internal links to my blog posts? What is a robots.txt file? What is a sitemap.xml file? Do I need to know code to SEO my site? What is an image alt text? When can I expect to see results from my SEO campaign?
Then on top of SEO, you’ve got paid advertising to worry about. What’s the difference between paid and organic search results? What is considered a good click through rate? Do I need to hire a professional to write my ad copy? How high should I bid? How do I know if I am getting a good return on my investment?
The following infographic brought to you by JBH and Smart Insights is a must-see. It has excellent information about the current state of search marketing and can help you land that coveted spot of #1 in Google’s search results.
To compete in the business world today, you have to have a website that is optimized not only for your customers, but for the search engines as well. Depending on your industry, a paid online advertising campaign can work brilliantly when coupled with a sound search engine optimization strategy.
If you are looking for an influx of qualified leads to your company’s website, just let us know. We are always happy to help.