Well it’s official. Social networking is simply human. Look how easily it caught on and how rapidly it’s grown. That thing inside of us that drives us to connect has created an explosive cultural shift that, in some form or another, is here to stay.
Social media marketing has proven itself to be just about mandatory for success in the current business world. While virtually all companies have a presence on Facebook, Google+, Twitter, and LinkedIn, some have actually found ways to win tons of new business through strategy, clever content, and genuine engagement. Those who are really taking advantage are using this unique opportunity to build their brands and establish their reputations as the kings of their industry just through little ol’ Twitter.
If you haven’t hopped on the bandwagon yet, don’t be shy! Get in now. If not today, then get in tomorrow. If you still think social media is stupid, or that it’s just a fad, or that it’s just for preteen girls, here are some hard facts to change your mind:
1. 27% of total internet time in the US is spent on social networking sites.
2. 15% of total mobile internet time in the US is spent on social networking sites.
3. 96% of 18-35 year olds are on a social network
4. Twitter’s fastest growing demographic is 55-64 years with 79% growth since 2012. For Facebook and Google+ it’s 45-55 year olds with 46& and 56% growth respectively.
5. Social lead conversion rates are 13% higher than the average lead conversion rate.
6. Companies with over 1,000 Facebook likes get an average of 1,400 website visitors daily. Those with over 1,000 Twitter followers get an average of 800 new website visitors monthly.
7. 85% of Facebook fans of brands recommend them to others.
8. 46% of online users rely on social media when making a buying decision.
9. 21% of social media participants say they are more likely to purchase from a brand they follow online.
10. 23% of marketers are investing in social media in 2013, a 9% increase from 2012.
So there you have it. Now here’s the really mind-blowing fact…
If you do social media marketing right, it can actually be fun. Especially when you see first hand how high its ROI is.